Massage - Little Luxuries Faring Well In Flagging Economy

Looking for who’s doing well in a down economy? You’d expect that bargain-type businesses, like thrift shops, would thrive in tough economic times. But, surprisingly, a slew of businesses that beijing massage ylyzd29 deal in more luxury type goods and services are also doing well.The 1-On-1 Self-Indulgence Spa, in Concord, Mass., a lush and exotic retreat, offers everything from couples massage to a chocolate body wrap or an afternoon of pampering in the “hands and feet sanctuary.”Owner Cindy McCullough is the first to concede that she expected to be selling fewer such indulgences in a down economy.“I told my staff, ‘Brace yourselves,’ “ she says. “It may be slow. We may be dead. We may not have anybody.”But instead, McCullough says sales are up some 10 percent over her previous record high, and she has had to hire more massage therapists.“It’s shocking,” she says. “You know, you check the books twice, and when you look at the numbers, I go to my business partner and we’re just ecstatic.”McCullough says she keeps hearing the same story: People are cutting out their big expenses like beijing massage ylyzd29 vacation and travel — and spending more on smaller indulgences.That’s exactly what 50-year-old Donna Tito, from Charlestown, Mass., is doing. She says she’s been working extra nursing shifts since her husband, an investment real estate broker, saw his income cut in half. So when it came time for vacation, she says, “I tried to get my husband to go away, but he said ‘no way.’ So, I said, well, I’ll just stay home and get a massage and maybe some facials, and try to take care of myself and treat myself a little.”Just across the street, there’s a similar story at a studio called Yoga And Nia For Life. In a jam-packed dance class, two dozen women stretch and breathe to relaxing music. In the back is 48-year-old Lisa Daigle, a small-business owner from Harvard, Mass., who decided this year to cut the expense of her usual exotic travels, and to instead stay home and indulge in more of what she calls “self-care.”
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